For the ineffective market system, i would like to talk about I-Cable TV. In i-cable tv web page, i cannot find out any details information even i had click in to touch the follow. I cannot login and see introduction about what i need. For example, i want to book a regular maintenance day and time, but i could not check in internet and confirm the days and time, their technician only call me by phone. Also, i couldn't cehck my bill payment every months. Also when i need to check my services or what channel i had got, i absolutely need to take several minutes convensation with their customer manager or voice mail to identify i am client. Therefore, it is not convenience for client to take their future planning.
For effective market system, i would like to choose cathy pacific. In aircraft company, the system is most importance to client to check what they need. For example, client could check the tickets and the money, it also can buy the ticket by the internet. Also check the flight day , times and check in desk by internet and it can save client's time to do the difficult thing. It also can decrease mistake when do it in the airport. Aircraft company can depends on the seat to upgrade and inform client enjoy the services.
Sounds like i-Cable's web site is not serving the most important needs of their customers.
回覆刪除Cathay Pacific's web site is easy to use and contains all the online booking features that customers expect, as well as promotions and latest updates. They also have a Web 2.0 site (http://www.cathaypacifichost.com/blog/) where they can connect further with customers and drive more traffic to their site or just build up their brand image.